Unlocking the Benefits of Orthodontics to Attract New Patients

Expanding your dental practice with orthodontic services is a smart move that can improve patient satisfaction and drive significant growth. In fact, practices that offer orthodontics often see an increase of 15% or more in new patient intake. If you’re considering adding orthodontics to your offerings, here’s how to get started—and why it matters.

1. Evaluate Community Demand

Before introducing new services, assess the needs of your local community. Review your patient demographics to estimate how many individuals—especially children, teens, and adults seeking cosmetic improvements—may benefit from orthodontic care. Also, analyze your local competition to see if similar services are offered and where you might stand out.

2. Educate and Train Your Team

Offering orthodontics isn’t just about equipment—it’s about your people. Train your team on common treatments like traditional braces, clear aligners, and retainers. They should be comfortable discussing treatment options, timelines, pricing, and benefits. Support staff should also be trained in procedures such as taking impressions, using scanners, and assisting during fittings.

3. Invest in the Right Tools

Orthodontics requires specific tools and technology. Some essentials include:

• Intraoral scanners
• Digital X-ray machines
• Orthodontic instruments and supplies (brackets, wires, bands)

Investing in modern, high-quality equipment not only ensures better outcomes but also positions your practice as professional and cutting-edge.

4. Promote Orthodontics with Purpose

Once your services are ready, get the word out! Use your:

• Website (with dedicated orthodontics pages)
• Social media (before-and-after photos, Q&A posts)
• Email campaigns (targeting families or teens)
• In-office materials (flyers, posters, referral cards)

Emphasize benefits like improved appearance, bite correction, and overall dental health. Consider introductory offers to attract interest from prospective patients.

5. Focus on Patient Experience

Delivering a smooth and supportive treatment journey is key to retention and referrals. Offer clear treatment plans, check in regularly, and educate patients on maintenance and hygiene during treatment. Post-treatment, ensure follow-ups to monitor success and satisfaction.

Final Thoughts

Adding orthodontic services not only meets growing patient demand but also elevates your practice’s value and appeal. With the right planning—evaluating demand, training staff, investing wisely, marketing effectively, and providing stellar care—you can position your practice as a go-to provider for complete dental care.