Maximize Conversions with the Best Google Ads Schedule for Dental Practices

In the competitive world of dental marketing, data makes all the difference. Our in-house data scientist analyzed thousands of ad campaigns to uncover one key insight: the best-performing practices don’t just run ads—they run them smartly, with strategic timing that aligns with their operational hours.

Why Ad Scheduling Matters in Google Ads

Google Ad Schedules let you control when your ads appear. For dentists, this means targeting potential patients at the exact times they’re most likely to search for a provider—like early mornings, lunch breaks, or post-work hours. Optimizing your schedule ensures your budget goes further and your ads get seen at high-intent moments.

The “Open Hours Bid Strategy” Explained

We discovered that dental practices using a near 24/7 ad schedule—but allocating 80% of their budget to open business hours—outperform those with limited schedules by a wide margin. This method increases visibility and leverages Google’s smart bidding algorithm while keeping your budget focused on times when someone can answer the phone and book an appointment.

Key Findings:

17–24 hour coverage correlates with 10+ conversions/day

Practices with fully open ad schedules saw 30% more conversions

Fridays tend to yield the highest number of clicks across all campaigns

Smart Bid Modifications for Peak Performance

Instead of limiting ad exposure, we recommend running ads continuously—but with intelligent bid adjustments to prioritize your office hours. This allows Google’s machine learning to operate at full capacity while you maintain control over when and how your budget is spent.

Example Strategy:

Run ads 24/7

Apply +100% bid modifier during open hours

Decrease bids outside business hours (or use a lower base bid)

How to Set Up an Optimized Ad Schedule in Google Ads

• Log in to your Google Ads account
• Choose the campaign you want to update
• Go to Settings > Ad Schedule
• Click the “+” or “Edit” to create your schedule
• Add business hours and peak times
• Apply bid adjustments accordingly
• Save and monitor performance

Conclusion: Don’t Just Advertise—Strategize

With the Open Hours Bid Strategy, you don’t need to gamble on your ad spend. Let data guide your decisions. By focusing your budget on the hours when patients are most likely to book and your team is ready to help, you’ll make every click count.

Need help setting up a smart ad schedule for your dental practice? Contact our team today and get a strategy tailored to your hours, goals, and market.